Texas State University
December 2024–Present
Building and Shipping Web, Brand, and System Design for Texas State University
Role:
UX/UI design
Design systems
Brand
Social media
Division of Marketing and Communications
As a designer at TXST, I've contributed to UI/UX design for their proprietary CMS, spanning component design, system maintenance, and new prebuilt development. I work cross-functionally in collaboration with teams of developers, writers, ad specialists, designers, and project managers.
Additional work includes landing pages, digital ads, and production support for a university-wide identity system rollout.
Unit identifier rollout
In 2025 the university rolled out a new logo. I personally contributed 4,000+ final assets in the operational rollout of the university's identity system.
RGB Web
AI/PNG
For digital applications such as social media graphics, email headers, and digital signs.
CMYK Print
JPG/AI/EPS
For printed projects like posters, flyers, and brochures.
PMS Print
AI/EPS
For printed merchandise like T-shirts, pens, mugs, and vinyl signs.
Maroon
2color
Gold_White
White
Gold
UI & Systems
Prebuild Card Grid: Brand Text
Consolidated three overlapping builds into one configurable card grid, reducing redundancy in the component library, giving editors more intentional control over layout and color.
CMS dialog
dev handoff
Flexible Media with Text
Satisfied a need for a component supporting both image and video content across a flexible layout and multiple aspect ratios.
CMS dialog
dev handoff
Component library
Web Production
Design and production of landing pages and site sections across Texas State's main web properties. Built in Gato in collaboration with admissions, academic, and communications stakeholders.
Admissions
Redesigned and rebuilt admissions pages for both the San Marcos and Round Rock campuses as part of a broader effort to optimize the admissions site and consolidate content into the main university web tree.
Marketing Collateral
Production of branded marketing assets across digital and print, including event collateral, social graphics, and animated assets for university-wide distribution.
iMessage Stickers
Led and designed a set of branded iMessage stickers for the official TXST app, now live for all users.
Social media avatar system
Redesigned the university's social media avatar system, leading research to inform a new system built for consistency and scalability. Delivered as a Canva template for use by non-designer administrative staff.
Before
After
Old
New Main account
