Battery Street Jeans

2025

Woman in denim enthusiastically browses through a collection of colorful vintage clothing.

Role:

Art Direction

Design

Duration:

4 weeks

Brand overview

Battery Street Jeans is where style, community, and second lives meet. Born on one of Burlington's most historic streets, 30 years of putting people over pennies has built a culture of passing things forward. We create fashionable denim designed to last and a system designed to keep it in motion.

Every pair carries the energy of the people who wore it, repaired it, and sent it back into the world. At Battery Street, your jeans stay charged up and make it easy to stay current, skip the waste, and keep your wardrobe running without running the planet down.

Orange plastic cart casts shadows on Battery Street Jeans letterheads

A fashion advertisement featuring a model wearing oversized, multicolored abstract design clothing, with bold text that says "Recharge Your Wardrobe" set against a minimalist background.

Two large outdoor advertisements display vibrant images with bold text stating, "FAST FASHION SLOWS YOU DOWN" and "Recharge. Repair. Repeat," emphasizing sustainable fashion amidst a backdrop of lush green trees.

A person walks past a vibrant street art mural featuring the bold text "RECHARGE YOUR WARDROBE" with abstract, colorful designs on a sunny day.

A brightly colored billboard set against a clear blue sky features the message "Fast Fashion Slows You Down" with silhouettes of running athletes, surrounded by lush green foliage, promoting sustainable fashion choices.

A white clothing tag labeled "Recharged Denim" with text and icons in orange and blue hangs by a string over a textured blue fabric surface, casting soft shadows.

A white clothing tag attached to a blue fabric background features bold blue text reading "FULL CHARGE DENIM" with pricing and style information, emphasizing wide-leg jeans and a modern, minimalist design.

A pair of light blue denim jeans hangs from a wooden hanger against a blurred warm-toned background featuring shadows and soft lighting.

Close-up image of blue flare-up jeans with a paper tag labeled "Recharged Denim" displaying branding and price details.

Vibrant clothing store interior with racks of denim jeans and white shirts, set against a colorful, geometric-patterned floor and shelves lined with neatly folded shirts, under a banner reading "Recharge Your Wardrobe."

The image shows the entrance of "Battery Street Jeans," a storefront with a distinct navy-blue facade, featuring large windows and signage that reads "Denim with a Conscience" and "Recharge Your Wardrobe," with a person walking by on the sidewalk.

magazine spread layout with battery street jeans advertisement

Four electronic devices, including a laptop, smartphone, and two tablets, are displaying various user-friendly web designs and colorful interfaces to illustrate responsive website design.